Case study · 04 · 2 years and counting

UnmarkedApparel

A custom-apparel company I co-founded, where I do every jersey design and built the whole digital side, from team stores to the admin dashboard we run the business on.

Role: Co-founder · Designer · Engineer
Timeline: 2 years and counting
Team: My co-founder, on client relations and sales
Disciplines: Jersey design · Product design · Full-stack build · Building with Claude

An illustrated custom football jersey floating above a pitch

Jersey design
Product design
Full-stack build
Building with Claude

Overview

Unmarked Apparel is a custom-apparel company I started with a good friend two years ago. I handle all of the design and building, so every jersey design plus the website, team stores, client portal and admin dashboard, and my partner handles client relations and sales. I built all of it with Claude, in my spare time outside of my nine to five job.

Origin

It started with the ultimate community.

I play ultimate and I’m very embedded in the community, so I started out designing jerseys for teams because I enjoyed it. That led to partnering with a company called BE Ultimate as their main designer, which I did for a couple of years.

Then a friend approached me about starting our own apparel company. We did a trial run printing a couple of teams in our first year, and we’ve grown to printing over 30 teams this past year.

StartJerseys for teams
PartnerMain designer for BE Ultimate
LaunchUnmarked Apparel
Year oneA couple of trial teams
This year30+ teams

Stores

Team stores, a captain’s link and a design onboarding form.

Every team gets its own store where players can order their jerseys and any additional products for the season. Each captain gets a link that lets them watch and track their team’s orders and submit the order when it’s ready for production, so captains always know where their team stands without chasing us for updates.

Before any of that, a custom design onboarding form collects what each team needs from their design, so I start every jersey with a clear brief.

Fig. 2.1–3 · Sun hoodie, reversible jersey, windbreakerClick to enlarge

Fig. 2.4Team store and captain screens to come

Admin

The admin dashboard we run the business on.

Behind the stores sits an admin dashboard I built so the two of us can run every team’s season from one place.

Team stores and pricingCreate a store for each team and customize its pricing.
Orders and paymentsTrack everyone’s orders and e-transfer payments, and make edits to orders when something changes.
Connected servicesSynced with Google Sheets, Supabase and Resend, so the data and the emails stay in step.
Claude skillsCustom skills for Claude that help with managing the process from brief to production.

Fig. 3.1Admin dashboard screens to come

Outcome

Building a business from the ground up.

Over the last two years we’ve gone from a couple of trial teams to more than 30, and I’ve built and scaled the whole digital and customer experience while doing every jersey design along the way. We’re still refining our online presence as we grow.

Learning how to build a business from the ground up has been an amazing experience, and it’s where the design decisions and the code that ships them end up being the same job.

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