/ Ian Bone — Senior Product Designer
Good design needs good bones.
I’m a product designer who builds what I design, so nothing gets lost between the idea and the thing that ships. From a design system at Apple to my own company end to end, I turn messy problems into systems a team can count on.
04/This site is a case study
The system you’re looking at documents itself, live.
Every color, type step, and grid measure on this site comes from one token file. A build step compiles that file into the CSS you’re reading, and the design-system page renders the exact same tokens as its own documentation, so the docs can’t drift away from what the site actually looks like.
These days code has to be legible to people and to machines at the same time, so a system you can actually read is the thing that sets the work apart.
Open the BONES system →
—/About
Designer first, builder close behind.
I’ve played a lot of positions over the years, art director, UX/UI lead, design-systems contributor, founder. The through line is always structure. I’m at my best when I can take a messy problem and turn it into a system that other people, and now AI, can keep building on without me in the room.
I trained agency-side in art direction, moved into digital product work, and went on to contribute to enterprise design systems at Apple and a conversion redesign at Spabreaks that helped lead to the company being sold.
Today I run Unmarked Apparel, my own custom-apparel company, where I’m the designer, the engineer, and the founder all at once. The brand, the team stores, and the admin platform they run on are all mine.